Lisa Kicks Off New Era as Louis Vuitton Brand Ambassador
Pop star Lisa is fashion brand Louis Vuitton’s newest brand ambassador. The multi-hyphenate singer, rapper and dancer becomes the latest Asian-Pacific entertainer to partner with the French label. Following the release of her highly-anticipated single “ROCKSTAR,” Lisa appears ready to take her global popularity to new heights with Louis Vuitton.
Lisa x Louis Vuitton
On July 23, Louis Vuitton publicly welcomed Lisa to the Louis Vuitton family with a series of announcements posted across social media. Artistic director Nicolas Ghesquière shared his enthusiasm about the new partnership with the promise of fruitful collaborations in the future. “It’s incredibly exciting to have Lisa as an ambassador for the House. Her spirit and charisma are compelling. She’s such a bold and creative person in both music and fashion, it’s an honour to embark on this collaborative journey with her,” he said in a press statement.
Lisa’s recent appearance at the Louis Vuitton Fall Winter 2024 fashion show in Paris is a testament to her creative alignment with the brand. As per Launchmetrics, the star’s front-row debut not only attracted fanfare, but also generated media conversations worth $6.3 million in Media Impact Value (MIV®).
As a seasoned K-pop artist and, now, self-managed musician under LLOUD, Lisa embodies the individuality, independence and empowerment championed by Ghesquière. Her versatile performances traverse the fluidity of feminine presentation, reflecting her chameleonic style.
With her new appointment, Lisa joins the ranks of beloved female Louis Vuitton ambassadors, including Zendaya, Saoirse Ronan, Emma Stone and Ana de Armas. Further, Lisa expands Louis Vuitton’s arsenal of Asian Pacific talent, which boasts South Korean actress and model Hoyeon, Indian actress Deepika Padukone, Thai musician BamBam, Chinese rapper and singer Jackson Wang and K-pop rapper Felix Lee.
Lisa, the Rockstar
Since her 2016 debut as a member of BLACKPINK, Lisa has blossomed into a global powerhouse across industries. She has helped develop a new standard for live performance while nurturing an undeniable influence on international fashion. Now, with her upcoming acting debut in HBO’s The White Lotus, Lisa is also branching into film and television.
Need to catch up on all the fashion goings-on of the year? Check out EnVi’s recap of the biggest fashion moments of the first half of 2024 here!
