Burberry Celebrates the Rocking Horse Bag with Pop-Up “Knight Bar” in Hong Kong
British luxury brand Burberry recently launched a campaign highlighting its newest leather good, the Rocking Horse Bag. Following this release, the storied fashion label touched down in Hong Kong to open a limited-time bar at The Landmark Mandarin Oriental.
The inauguration night was a fashionable get-together of Asian Pacific powerhouses, from campaign star Bright Vachirawit to K-pop singer Baekhyun and fashion force Irene Kim.
The Rocking Horse
On May 23, Burberry released its latest fashion campaign celebrating the new Rocking Horse Bag. Introduced by creative director Daniel Lee, the bag reflects Burberry’s heritage and association with the equestrian world. As the name suggests, the bag draws inspiration from classic rocking horse toys and features the brand’s new B letterform as a metallic closure.
In the global campaign, esteemed Burberry ambassadors and collaborators such as Asami Mizukawa, Jun Ji-Hyun, Tang Wei, Lily Donaldson and Nora Attal, as well as Thai multihyphenate Bright Vachirawit, presented different variations of the Rocking Horse bag.
Burberry at The Landmark Mandarin Oriental
Further commemorating the Rocking Horse launch, Burberry opened a limited-time experience at the iconic Queen’s Road Central in Hong Kong. The chosen venue was The Landmark Mandarin Oriental, which will serve as the home of the experience titled “Knight Bar” until July 14.
Channeling the Rocking Horse design, the bar’s interior is decorated with blue furniture and fixtures. One of the highlights is the neon sign featuring Burberry’s new logo, the EKD (Equestrian Knight Design), a design sourced from a 1901 illustration.
Guests at the Knight Bar will enjoy traditional British dishes such as fish and chips and toad in the hole and a curated mocktail dubbed “The Burberry.” The venue also features QR codes distributed throughout the space to give away original items such as a horse-shaped bottle opener, checked tote bags and key charms.
Impressive Guestlist
Tapping into its pool of brand ambassadors and house friends hailing from the Asia Pacific region, Burberry celebrated the Knight Bar’s opening with the attendance of brand ambassador Bright Vachirawit, South Korean star Baekhyun, K-drama actress Lee Sung-kyoung and fashion influencer Irene Kim. Other relevant personalities at the event were Chinese-Costa Rican actress Amy Lo, Taiwanese actor Wu Kang-ren and internet personality Yoyo Cao.
Scroll down to see the star-studded guest list.
The Knight Bar pop-up coincides with the inauguration of Burberry’s new store at the Landmark shopping center. If you’re in Hong Kong, don’t miss out on this experience, available at The Landmark Mandarin Oriental’s MO Bar from 26 June to 14 July. You can place your reservation here.
Interested in more fashion news? Check out the best front row looks at Haute Couture Week here.
