EnVi’s 2024 Men’s Beauty Bible: Seven Celebrity-Approved Beauty Trends Spotted at Fashion Week
The sightings in New York, London, Milan and Paris provided ample inspiration for this year’s beauty landscape. As fashion shows unfolded and celebrities made front-row and runway cameos, we identified recurrent styles and budding trends. The verdict? Men’s beauty is borrowing influence from bygone eras. Undercuts, glass skin, mullets, and male perms have received a dose of modernity to meet the high-gloss standards of the present.
Below, EnVi rounds up the top men’s beauty trends to look out for in 2024 — as seen on the runways and front rows of Fashion Week.
Undercuts
The undercut is back and ready to stay in 2024. Reigning as the antithesis of the ultra-relaxed mullet, this haircut is a modern and clean style for gentlemen. This year’s rendition, however, is characterized by a natural fade and piecey bangs.
Undercuts were predominant on the front rows of Men’s Fall Winter 2024 Fashion Week. Take as an example Thai actor Jiratchapong Srisang, also known as Force. The star dipped his toes into this new trend with geometric bangs framing the right side of his face. Force kept the sides of his hair cropped short and clean for a modern undercut that complemented a sleek and edgy outfit.
Similarly, South Korean actor Lee Jae-wook tried the look to attend Prada’s FW24 menswear show. The actor delivered the perfect example of an ultra-refined undercut that subtly transitioned from a longer length at the top of the head to a shorter length on the sides. Lee Jae-wook’s take was understated, due to the use of matte pomade to style the hair, but the hairstyle was perfectly suitable for the VIP section.
Meanwhile, on the runways, the Spanish luxury brand LOEWE crafted wild undercuts for its FW24 show. On par with Richard Hawkins’ vibrant artwork, the models’ hairstyles were wild and bold — trimmed clean on the sides with an explosive top section. Untamed and spiked, this hairstyle reinvented the traditional undercut for the most daring and experimental men.
Men’s Perms
Male perms resurfaced in the summer of 2023, going from polarizing to pleasant thanks to global heartthrobs such as K-pop idol Jungkook and actor Timothée Chalamet.
Influenced by the 1980s and early 2000s, the modern male perm is compact, floating between the past and the present, as seen on DSQUARED2’s Fall Winter 2024 runway. The brand displayed a high-fashion fusion of drama and grunge on the runway with tight glossy curls elevating the garments and proving that perms don’t always have to be extravagant and large.
Stars also put a spin on the look to attend Fashion Week. Japanese actor Kentaro Sakaguchi, for example, took a two-block haircut with a digital perm to Prada’s front row. Kentaro’s hairstyle embraced waves, volume, and texture, creating a subtle perm and showcasing how Asia is always conquering the next frontier of beauty.
Team EnVi also spotted the hair trend outside of Ulla Johnson’s Fall Winter 2024 show, when model Mathieu Simoneau stepped out in a skater boy-friendly perm. Parted in the middle and grazing his orbital area, Mathieu’s curls pointed in every direction, making the look appear natural and cool.
Mullets
Will 2024 be the year of the mullet? That might be the case based on the celebrity sightings in Milan and Paris. Originally a trend that thrived in the 1980s, the mullet returned at full force on the front rows.
In contrast to the hairstyle of decades past, the modern rendition is laid back in nature. This new look is characterized by front hair tucked or draped just over the ears and longer lengths in the back. Without sharp layers or too much volume, the 2024 mullet carries a lived-in aesthetic.
Thai actor Gulf Kanawut, took part in the mullet madness at Men’s Milan Fashion Week. The Gucci brand ambassador opted for a casual mullet brushed over his ears and flared out for a casual appeal.
But Gulf wasn’t the only Thai star rocking the mullet at fashion events. Showing off his trendy red hair, BamBam was impossible to miss at the Louis VuittonFW24 menswear show. The performer made a case for textured mullets with a haircut that was short and blunt in the front and layered and textured in the back. It is worth noting, however, that compared to retro mullets, BamBam’s layered mullet was subtler and retained a distinguishable modern appeal.
Curtain Bangs
It’s 2024, but the beauty industry just can’t let go of the curtain bang. Shaggy, curly, or pin-straight, this post-pandemic favorite comes in all shapes and forms. The ‘90s heartthrob hairstyle infiltrated the runways and street style of Fashion Weeks across the globe. We saw shorter and tighter variations of curtain bangs. However, renditions with dramatic swoops were popular among show attendants.
Ready, Set, Love star Blue Pongtiwat stunned at Coach’s Fall Winter show with a romantic version of the curtain bangs. The Thai actor’s chocolate brown bangs were slightly wavy and bent out to open up his face. A singular strand also floated just above Blue’s eyes for a ‘90s heartthrob effect. The hairstyle was on the shorter side compared to orthodox curtain bangs, however, this gave a mature, leading man spirit to the look. Since this haircut reigns supreme in Asian dramas, it’s no surprise that Blue chose this haircut for his New York Fashion Week appearance.
Making his catwalk debut at Concept Korea, MONSTA X’s Shownu made a trend parade out of the runway. Ginger hair, shirtless fashion, and faux jewerly accompanied his pin-straight curtain bangs. in contrast to soft and romantic iterations, Shownu’s geometric fringe stuck to the sides of his head for a modern, sleek look.
The hairstyle was also popular on the streets. Outside LaPointe’s Fall Winter show, Team EnVi got another glimpse of the trend. Influencer Chang Hee Kim’s set of curtain bangs parted down in the middle and curled away from the face. Paired with silver earrings and dramatic shades, the curtain bangs delivered the drama that his stylish look deserved.
Buzz Cuts
Buzz cuts are officially in vogue and ready to take 2024 by its reins. With fashion highlighting 1980s-infused styles, you’d never think that a buzz cut would become a certified staple in men’s beauty trends. However, ultra-short hair makes a statement without the maintenance of a longer-length hairdo. Often linked to rebellion and activism, the haircut has been divisive for quite some time, but 2024 seems to be the year to finally give it a try.
EnVi captured showgoers and models opting for buzz cuts on the streets of New York. Guests who went for minimalist takes often paired the hairstyle with statement accessories like chunky jewelry.
But there were also bolder iterations of the hairstyle. For example, a cotton candy-hued buzz cut appeared outside of AREA’s FW24 show. This singular look showed what New York Fashion Week street style is all about — being a trend daredevil. This trendy show attendant transformed the seemingly simplistic haircut into a piece of art with mint, turquoise, and pink hair dye and we’re saving the look for inspiration!
Glowy Skin
On and off the runways, men’s beauty routines tend to be minimal and quick. That’s perhaps why the latest Fashion Weeks highlighted one look — glowy skin. Despite hair trends causing a frenzy in Paris and Milan, this healthy glass skin look balanced out the galore of hairstyles spotted during Fashion Month.
At Men’s Paris Fashion Week in January, for example, Sunwoo, member of K-pop group The Boyz, changed up his usual beauty repertoire, opting for immaculate and glossy skin. The glass skin finish resulted from hydrating base products, sensible foundation application, and a subtle dab of highlighter. Attending the FW24 AMIRI show, Sunwoo proved that minimal makeup can have a maximalist effect on the front rows.
Another celebrity embracing the trend was Christian Yu. The artist, who is also known as DPR Ian, is recognized for trying out the coolest fashion and beauty trends. For Dolce & Gabbana’s FW24 show, Yu put his own spin on glass skin with minimal makeup. The look centered on highlighter placement — the glow focused on the outer parts of the face — to appear natural and barely produced in photos. To wrap up the glam, DPR Ian swapped heavy smokey eye makeup for a soft wash of taupe eyeshadow and champagne shimmer. Combined with tousled locks and a glam-rock-infused aesthetic, his beauty was reminiscent of men’s trends from the 1990s.
Meanwhile, Louis Vuitton championed the glowy skin trend on the runways. Take as an example Felix Lee, who made his catwalk debut at Nicolas Ghesquiére’s 10th anniversary show. The Australian K-pop star strutted down the runway in an icy number paired with glowy base makeup. Felix received the gold standard treatment as celebrity makeup artist, Pat McGrath, was responsible for the beauty look. Pat McGrath’s skin routine added a thin veil of coverage, and let the rapper’s natural freckles peak through. To bestow the look with an ethereal and glowy finish, the high points of his face were accentuated with highlighter. Pearlescent eye makeup and glossy lips completed this standout runway look.
Accessories Galore
Last but not least, one of the keys to 2024 men’s beauty seems to be accessorizing — and staying quirky at it. Cowboy hats, geeky chic glasses and other statement pieces made cameos on and off the runway. Throwing it back to the yeehaw agenda of 2021, cowboy hats are back and better than ever. Record producer and artist, Pharell Williams took the helm of Louis Vuitton in early 2023 and thanks to his history in music and entertainment, he brought new life into the fashion house. For his most recent fashion presentation, the creative director made cowboy hats essential elements of the brand’s Americana extravaganza.
Meanwhile, eyewear remains a popular accessory among the likes of William Gao, who appeared in chunky wayfarer glasses at the Kenzo FW24 show. Reviving the “Clark Kent” aesthetic, the actor stepped out in a pair of nerdy-chic glasses and slicked-back hair.
In Milan, Thai star Nattawin Wattanagitiphat — famously known as Apo — also cranked his fashion up a notch for the Ferrari womenswear show. Donning a flaming red outfit, the Thai heartthrob sat front row wearing a pair of cherry red shield frames. As shield sunglasses usually feature acetate arms, this pair’s metallic structure caught the attention of many and was responsible for one of Apo’s most remarkable Fashion Week looks.
As a trendsetter and style icon, K-pop star Johnny Suh also shared some lessons on how to sport accessories to leverage a beauty look. The star has been conquering Fashion Weeks and global events with the latest trends, so his Paris Fashion Week debut was no different. The Chicago-born singer arrived at Acne Studios’ FW24 show in a daring cyberpunk ensemble — sans a shirt, of course — paired with a rocker-infused hairstyle. To elevate the bold get-up, a singular Acne Studios Can Puller Earing dangled from his left ear. The chains and design of this statement piece brought a funky element to Johnny’s front-row look and stayed in tune with the silver jewelry revival.
Yes, you can never go wrong with the right accessories.
Interested in more beauty trends? Check out how red hair became the hottest hair color of 2024 here.
