Mixing Scandinavian style with a touch of quirkiness and effortless comfort, Ganni has emerged as one of the most coveted fashion brands. Environmentally responsible, transparent and authentic to the core, the Danish label boasts a je ne sais quoi that has captured the hearts of well-informed fashion lovers worldwide.
From Stockholm to Seoul, #GanniGirls — a popular hashtag turned a fashion community of sorts — embrace the Scandi girl charm with items ranging from viral ballerinas to playful wool vests and recycled polyester accessories. And the hype is well-deserved. Considered an affordable luxury brand, Ganni offers well-priced, quality pieces that in most cases come with the seal of approval of the fashion initiated and our favorite it girls. Among many others, Ganni’s celebrity clientele includes icons such as BLACKPINK’s Jennie, Gigi Hadid or Taylor Swift.
With the holidays upon us, EnVi’s Fashion Editor rounds up the Ganni items worth adding to your shopping cart. Whether you’re looking to enhance your wardrobe or you want to gift a special something to a Ganni Girl, these are some of the must-haves from the world’s favorite Scandi brand.
The Viral Cotton Peplum Blouse
You’ve probably seen it making the rounds on TikTok; worn by everybody, from tastemakers to those who are just discovering about Ganni. Either way, the viral Cotton Peplum Blouse is a brand staple this season and ticks all the boxes of a trendy purchase — from the peplum details to the bow fastenings at the front. However, the blouse is still a basic piece that won’t easily go out of style and you’ll be wearing as much as you want in the coming months, especially during springtime. Delicately feminine but oozing coolness, this puffy sleeve top comes with a twist that not many have realized: you can switch up your outfits by wearing this blouse back-to-front and it’ll still look absolutely cute. Whoever said you can’t have two stylish blouses in one, clearly never heard of Ganni.
Alternatively, Ganni also offers variations of the viral blouse featuring long sleeves and shorter peplum details. If you can snatch them on time, some of them are discounted on Ganni’s website.
The Knitwear Staple
Although it was initially founded as a knitwear brand, Ganni has now expanded its offerings to other product categories. Yet, knitwear pieces remain some of the brand’s most popular items. Searches for knit vests, in particular, skyrocketed as fall and winter approached and we understand the allure. A knit vest is the perfect all-year-round piece, usable on its own in warmer seasons and as a complement in the colder months. While Ganni has several models to offer, one of the most popular styles is the Wool Mix Vest, which features a brand graphic pattern that feels particularly apt for the festivities. The design comes in nine colorways, so finding the right piece for you is almost guaranteed.
In the same spirit, Ganni also offers a Wool Mix Cardigan and other popular knitwear designs like the Re-Cut Graphic vest and the Cotton Rope Vest, all of them on sale at the moment.
The Ultra Popular Buckle Ballerinas
A few fashion items have sparked the kind of social media frenzy that the Ganni’s Buckle Ballerinas awakened this year. The shoe is a contemporary take on the traditional ballerina and features a block heel, statement straps adorned with oversized buckles and a pointy toe. Timeless but with the right amount of edge, this design has quickly gained steam online. Versatile enough to be worn in a multitude of ways, this is the ideal pair to craft fashionable looks. If you’re in need of some style inspiration (or further motivation to add these shoes to your shopping cart) check out the #ganniflats hashtag on TikTok, which boasts almost two million views.
Next-Up Fashion Staple
Ganni bags are among the most popular and affordable in the market. While styles such as the Ganni Bou Bag or the Large Knot Bag are well-loved by fashionistas and celebs alike, a new model is slowly catching attention. Compact, contemporary and chic, the Butterfly Pouch Bags are laid-back and easy-to-sport pieces that mix utilitarian elements with Ganni’s newest butterfly logo designed by Lena Musmann. The quilted stitching (featuring the butterfly motif) sets this bag apart, bestowing it with a touch of Ganni cool. When the Butterfly Pouch becomes the newest it bag among celebs and tastemakers, remember that EnVi anticipated it first.
In tandem, Ganni also introduced the Butterfly Top Handle Bag, an elevated take on the new brand logo. The bag comes in different sizes and colors, but the red and white colorways are among the most popular on social media.
Make a Statement with a T-shirt
T-shirts are perhaps one of the most basic items in any wardrobe. For Ganni lovers, though, T-shirts can be fashion statements. With fun prints and designs, the Danish brand has transformed the classic T-shirt into a cult item. Partly made with recycled cotton, these relaxed-fit pieces are just as comfortable as they are stylish. It helps of course, that they come with adorably quirky graphic prints.
A Mini Treat
Although digital payment methods have slowly replaced the use of cards and cash, a wallet will always be a staple in our handbags. If you’re looking for a compact and utilitarian design, the Bou Trifold Wallet might be exactly what you need. The wallet features a zip pocket at the front, several compartments and card slits, as well as the cool Butterfly logo.
Other Deals
As a well-loved brand, Ganni is always ahead of the curve when it comes to contemporary and stylish designs. With signature cult pieces such as prairie dresses, leopard-printed items and original footwear, the brand is a go-to for affordable high-quality fashion. Don’t miss out on the chance to get a good deal ahead of the festivities. If you need further help, scroll below to find additional Ganni items on sale right now. Happy shopping!
jersey T-shirt
Interested in more shopping guides? Check out the best UGG styles to buy in 2023 here.
All products featured on EnVi are independently selected by our editors. However, we may earn a commission from qualifiying purchases.
