Maui Jim and Evan Mock celebrate the launch of Collection 'Ekahi at Chelsea Factory

Kering Eyewear-owned Maui Jim hosted a special event in New York to celebrate the launch of ‘Ekahi, the brand’s newest collection of polarized sunglasses. Co-hosted by multihyphenate star Evan Mock — who serves as Maui Jim’s Global Ambassador— the event reunited press, industry insiders and internet personalities at Chelsea Factory (Manhattan) on March 15.

‘Ekahi Collection

Inspired by the brand’s Hawaiian roots, Maui Jim recently presented its latest collection, ‘Ekahi. The luxury eyewear line features trendy colorways, versatile shapes and design elements that pay homage to Hawaiian nature and culture.

Guests at Chelsea Factory had an exclusive glimpse at Collection ‘Ekahi, which marks Maui Jim’s first release designed and produced by Kering Eyewear. Through video screens and a surf simulator, eventgoers were introduced to the brand’s patented PolarizedPlus2® technology, a system that shields the wearer from UV rays while enhancing the colors.

All about color style and innovation

Hawaiian icon, Gossip Girl (2021) star and fashion it boy, Evan Mock, animated the soirée, serving as DJ for the occasion. Mock, who is the star of Maui Jim’s “Color You Can Feel” campaign, was appointed as Global Brand Ambassador earlier this year. “Being a part of Maui Jim’s campaign is an honor. Being Hawaiian, Maui Jim has been such a big part of my life… It was just around, my grandfather had them, my father had them, that’s why the project became interesting to me,” he stated back in January.

At the event, Rober Vedovotto, Founder, President and CEO of Kering Eyewear, shared, “We are thrilled to present Collection ‘Ekahi tonight with Evan Mock and those who have joined us to celebrate this special moment. This evening is all about color, style and innovation, marking an unforgettable chapter in the history of Maui Jim and Kering Eyewear.”

Keep scrolling to see the highlights of the night below.