New York Fashion Week Spring Summer 2025 in Initial Media Impact Value Numbers
Hosting over 87 shows in its official calendar, New York Fashion Week (NYFW) is one of the biggest fashion events held in the Americas. The City that Never Sleeps kicks off the major Fashion Month (September) on a high note, setting the tone for dynamic and headline-worthy fashion showcases across the globe.
Fashion Weeks, however, don’t only serve as the setting to unveil new collections. In this day and era, fashion shows are cultural capital barometers, where attendants and media conversations around the brand attract as much attention as the catwalks. Launchmetrics — the leading data company in the Fashion, Lifestyle and Beauty (FLB) industry — shared the first findings regarding Media Impact Value™ (MIV®)* at New York Fashion Week.
Top Post and Celebrity
According to Launchmetrics’ initial data (first findings), the New York Fashion Week Spring Summer 2025 edition garnered $255.8 million in MIV®. As per the company’s breakdown, $211.44 million out of the total MIV® originated on social media, while online sources generated $44.33 million.
The event’s overall best-performing placement belonged to K-pop megastar Felix Lee, who shared a social media post ahead of the Tommy Hilfiger SS25 collection unveiling. The Instagram carousel captured the star dressed in a casual look on the day of the event. The post garnered $1.5 million in MIV® during the first tracking period, becoming the top placement at NYFW SS25. (Placements include all social media posts, articles, blog entries, etc.)
Proving that Asian celebrity power was at an all-time high during New York Fashion Week, Filipina star Pia Alonzo Wurtzbach emerged as the top celebrity at the six-day fashion extravaganza. The former beauty queen and Fashion Week regular was responsible for $3.7 million in MIV®, obtained via front-row appearances at shows such as Prabal Gurung, Tommy Hilfiger and Cos.
Similarly, Venezuelan model Georgina Mazzeo rose to the top of the influencer class, gathering $1.1 million in MIV® as a front-row guest of brands like Tommy Hilfiger and Alice and Olivia.
Top Brands
Following a trend that started the previous season with the return of Tommy Hilfiger to the NYFW official calendar and the revival of brands such as Tory Burch and Coach, representative American fashion names dominated the brand ranking. Tommy Hilfiger, Michael Kors and Coach, earned the highest Media Impact Value™ among all the brands showcasing new collections at NYFW.
Aided by its army of A-list front-row guests and its longstanding heritage as a quintessentially American brand, Tommy Hilfiger dominated MIV® figures by brand and also took the second spot in the owned media ranking. The most buzzworthy placement from the event belonged to K-pop star Felix Lee — the same post that emerged as the best-performing post at NYFW overall. Meanwhile, Jade Picon rose as the top influencer at the Tommy Hilfiger SS25 show, accruing $462K in MIV®.
Michael Kors, on the other hand, took the second spot in the overall brand ranking and the first spot in the ranking by owned media. The brand was also responsible for the top brand placement (posts directly shared by brands on their owned media channels) at New York Fashion Week. The post featured brand ambassador Dahyun, who made her runway debut at the Michael Kors Spring Summer 2025 show. It generated $482K in MIV®.
More Data to Come
According to Launchmetrics, New York Fashion Week will be monitored for 15 days on online and social media (from September 4 to September 18). As data continues to be collected in an extended tracking period, final numbers might increase. Keep your eyes peeled for updates on additional Launchmetrics data.
*Author’s Note: Media Impact Value™ (MIV®) is an algorithm proprietary of Launchmetrics’ Machine Learning. It assigns a monetary amount to every post, interaction, and article, analyzing more than 100 quantitative and qualitative attributes specific to the fashion, luxury, and beauty industry including audience engagement, industry relevance, source authority, and content quality, to create a highly accurate method of Return Of Investment measurement. This algorithm is not to be confused with KPIs like EMV (Earned Media Value).
Interested in more fashion content? Catch up with the latest luxury fashion news, from new campaigns to upcoming product launches, here.
