ADOR’s girl group NewJeans has conquered K-pop charts, gone viral on social media, and started to break into the fashion industry since their debut in July 2022. In just six months, Minji, Hanni, Danielle, Haerin, and Hyein have become undoubtedly recognizable players in the idol scene. Now, the group is formally expanding into the realm of beauty with Hanni joining the Armani Beauty family on February 8.
Hanni x Armani Beauty
In a series of posts on Armani Beauty’s Instagram account, Hanni was introduced as Armani Global Makeup Ambassador. Designer Giorgio Armani took a personal interest in Hanni’s potential for his eponymous brand, describing her as an artist with “great expressive power” and “an irresistible and captivating individuality.”
Part of Armani Beauty’s mission is to create timeless products, which is evident in their elegant packaging and classic design. The brand’s motivation serendipitously aligns with NewJeans’ goal of curating a timeless legacy in the music industry, promising an exciting collaboration bwetween Hanni and the beauty brand in the future.
Get Hanni’s Look
To announce her ambassadorship, Hanni sported a ‘power beauty’ look courtesy of Armani Beauty. To make your shopping experience easier, EnVi rounded up the products used to create her bold concept.
Want to see more of NewJeans in the beauty industry? Check out EnVi’s seven step guide to NewJeans’ beauty look here!
