Making Waves: 5 Black Beauty Creators You Should Already Be Watching
When it comes to content creation, everyone has their own niche. There are countless spaces to explore across social media, and from cooking and commentary to sports reactions and beauty, each corner offers something different. Beauty content is one of the many that stops you in your tracks before you even realize it. There is something about the thrill of experimenting with new looks, the excitement of discovering products, or the comfort of watching someone who shares your love for beauty. EnVi has curated a list of beauty influencers you should definitely have on your radar.
@kthru.12
@kthru.12 Hereโs how youโre going to stay moisturized hours after a shower! Remember that dry skin cannot properly retain moisture, but if oil before lotion is preferred for you, then do so. In this video I explain why different oils, creams, and butters, provide different finishes, sensory experiences, and results while being the best choice for my skin. Using some favorites and something new from @OSEA Malibu, @byoma, @BIODERMA USA, @KโDARA #bodycare #bodyoil #bodylotion โฌ Mozart-Violin Concerto IN 5-3 – ๅ ฐๅทไบคๅไนๅข
Have you ever seen someone and immediately felt at ease with them, almost like the comfort of a warm hug or the smell of fresh-baked cookies? That is exactly the feeling you get when you enter the world of Kwesi. From testing out new products to sharing seasonal recommendations, every scroll through his page makes you want to bookmark just about every video. There is an effortless sense of care in the way he presents content, as if he is guiding you through what is worth your time without ever feeling overwhelming. Without missing a beat, he is always one step ahead, consistently setting the tone for what is next in the beauty space.
Socials: IG | TK
@aminaplease
@aminaplease grwm part 2: speaking on a panel means today requires a full face and a purpose! okk comment any specific product request! #grwm #blackgirlmakup #darkskinmakeup #fullglammakeup โฌ Didn't Cha Know Smooth – TRILLBILL
Amina channels fine artistry through a gentle but striking approach to editing. There is a natural radiance from their gentleness and positiveness in their commentary that carries through every post, making each video feel intentional, calming, and captivating all at once. Whether a GRWM (get ready with me), a product test, or a hair tutorial, Aminaโs page delivers a full, well-rounded experience that never feels repetitive. Everything is thoughtfully curated while still feeling personal and genuine, like you are getting a glimpse into their real routine rather than a performance. Their series โThe Skin Editโ takes things even further, focusing on healing from within to improve your skin. It shifts the conversation beyond surface-level beauty and into self-care, wellness, and consistency. That balance of artistry, honesty, and intention is what makes Aminaโs content stand out, leaving you inspired not just to try something new, but to take better care of yourself overall.
@cherishh.marie
@cherishh.marie itโs such a vibe sometimes #glowy #blackgirl #makeup #fyp โฌ original sound – Fuckingawgetyousome
โGirlhood at its finestโ is the best way to describe Cherish Marieโs videos. There is something so effortless and comforting about her content that feels both nostalgic (like watching a younger you) and current (like getting ready with a friend who just gets it). Every video carries a soft confidence that makes you want to slow down and actually enjoy the process of getting ready rather than rushing through it.
Bronzer is one of those steps in a makeup routine that often gets overlooked or treated as optional, but Cherish is here to remind you why it deserves a permanent spot. Through her tutorials, she shows how the right bronzer placement can completely transform a look, adding warmth, dimension, and a sun-kissed glow that pulls everything together. It never feels overdone or intimidating, just simple techniques that make a real difference.
What makes Cherishโs content stand out is how approachable it feels, breaking everything down in a way that is easy to follow so even beginners feel confident enough to try something new. After watching a few of her videos, you will not only rethink your routine โ you will also probably find yourself reaching for your bronzer a lot more often.
Socials: IG | TK
@theyluvamayaj
@theyluvamayaj #influenced #pastelaesthetic #solangeeyeliner #girlytok #niche โฌ absence – blushส ๊แดฅ๊ส
In the era of whimsy, what is better than a commentary page that feels like pure storytelling? Ideal examples of this genre blend commentary, fashion, and music so effortlessly it feels like scrolling through a digital storybook. Amaya J is exactly that kind of creator: someone you come across once and immediately want to keep watching. Her page has a way of pulling you in until you suddenly realize you have been scrolling far longer than intended. What makes her content so engaging is how fluid everything feels. Every video has its own identity, yet nothing ever feels out of place. There is always a subtle thread connecting each post, whether the tone, the styling, or the way she unpacks her thoughts. It is commentary elevated through aesthetic, sound, and perspective, creating a space that feels both expressive and intentional.
Socials: IG | TK | YT
@bonitravo
@bonitravo a minute (or less) of trying new things with my makeup โญ๏ธ #blackgirlmakeup โฌ Suga Honey Iced Tea – Kelis
A beauty creator list would not be complete without mentioning Toni Bravo. The internetโs older sister in the best way possible, she brings a sense of ease and trust to everything she shares, especially when it comes to beauty. From influencing snack trends (shoutout to tinned fish), to setting the tone for which products are actually worth it, her impact is undeniable.
Toni has a way of breaking down routines, formulas, and techniques so they feel elevated yet still completely doable, making her audience feel confident in what they are using and why. Her videos feel like being on a FaceTime call with a friend who would never judge you, but instead gently guides you in the right direction in the nicest way possible โ which is exactly why her beauty influence resonates so strongly. Her content goes beyond simple recommendations and delves into how she curates her routine, the products she stands behind, and her focus on skin-first, effortless glam that enhances rather than overwhelms. Toni Bravo moves across different types of content with ease, but her beauty presence remains at the center, shaping trends while still keeping things personal, intentional, and real.
The power of makeup
In a time where trends are changing by the second, makeup remains one of the most influential and ever-evolving forces in media. It is constantly being redefined through creativity, individuality, and the way people choose to express themselves online. These creators are not just participating in that conversation; they are actively shaping it. Through their content, they are making it clear why they deserve a spot on your radar, setting the tone for what is next while reminding us that beauty is still one of the most powerful forms of storytelling on the internet.
Looking for some Black owned products to add to your radar? Check out EnViโs article โBlack & Green: Brands Founded by Black Womenโ here!
