Now that summer is in full swing, take a chance to update your wardrobe and beauty routine. It’s the perfect time to try out some new beauty and fashion products that are both Black-owned and made from materials that are great for the planet. Check out this month’s EnVi-approved selection of Black woman-founded brands that will have you becoming a life-long fan.
Lys Beauty
Blush is having its moment right now, thanks to popular influencers like Toni Bravo and Olivia Carthen. If you’re new to the world of blush or simply want to add to your collection, check out the blush collection from LYS Beauty. An acronym for the phrase ‘Love Your Self,’ LYS describes itself as a beauty brand and a movement to empower women and inspire self-confidence. Founded in 2021, LYS Beauty founder Tisha Thompson set out to create a brand made with clean ingredients and products that are favorable for all skin tones. The recently launched Higher Standard Cream and Powder Multidimensional Blush Duo is two blushes for the price of one. The set includes both a cream and powder blush and is available in a wide range of colors from neutral to bright. Besides blush, LYS also carries other popular products such as their best-selling foundation stick, airbrush concealer, and powder brush. With varied price points, LYS Beauty has a product for anybody and any budget.
Sienna Naturals
Founded by sisters-in-law Hannah Diop and award-winning actress Issa Rae, Sienna Naturals is a haircare brand focused on creating a healthy hair journey for those with textured hair. Every product is made with ingredients that make your hair look good on the outside and healthy on the inside. Besides Rae herself testing the products, it’s also dermatologist tested and approved. With a line of products varying from styling to scalp care and even silk scarves, Sienna Naturals has an item perfect for any of your coily, curly, or wavy hair needs, especially to protect your textured hair from the summer heat.
Local European
Looking to revamp your wardrobe for summer after doing some spring cleaning? Created by Alexandra Brunch in 2018, the LA-based fashion brand is the go-to for elegant cool girls. Made for a night out or shopping with friends, each piece is structured to be dressed either up or down. Every item is an elevated basic that mixes both chic and street style. Pieces are also available in primarily neutral colorways along with special colors like camouflage and red. Two standout items are the Parachute and Cargo pants, which are not only stylish but also very comfortable and flattering for any size. They’re also appropriate during the summer heat. If you’re looking to freshen up your wardrobe, check out these elegant basics.
Want to read more from our Black and & Green series? Check out our piece on sustainable women-owned brands!
