Say goodbye to Barbiecore because Office Siren makeup is officially that girl in 2024. Over the last couple of months, beauty aficionados have swapped ultra-feminine colors for sleek beauty elements associated with Y2K office culture — with a 2024 touch, of course. In no time, the Office Siren look has allured social media gurus as well as global celebrities. The makeup trend is even hitting the luxury fashion circuit. On February 22, K-pop idol, Jeon Somi took a softer iteration of Office Siren beauty to the front row of Prada’s Fall Winter 2024 show.
Fit for Prada’s Office
The Fast Forward singer attended one of Milan Fashion Week’s most anticipated shows with a look fit for the office; Prada’s office that is. The outfit embodied the Office Siren spirit, combining business attire with a modern it girl spin. Somi wore a large, black blazer draped over her shoulders. The oversized jacket served as a little black dress, cinched at the waist with a knotted belt.
For the bottom half of the look, the singer dropped the corporatecore aesthetic. Fastened at the waist, aubergine tassels with silver gauges danced around her legs. The accoutrement added an edge suited for the front row. Ready to go to work, Somi held a Prada Buckle bag in her grasp. As for makeup, the K-pop star accompanied her front-row ensemble with a subtle take on Office Siren beauty.
But First Things First, What’s Office Siren Beauty?
Swapping from one trend to another, the trend cycle in beauty is like a ping-pong match. And this time, the point of debate is feminine makeup. Departing coquette makeup and strawberry makeup, the girls entering their corporate era in 2024 craved a look with less flushed cheeks and frosted eyeshadow. People scoured past decades’ trends and discovered the Office Siren look. Straight from the ‘90s, the look embraces a gray smokey eye, lots of black eyeliner and nude blush.
Balancing office-friendly glam with just one makeup statement, the look often features either cat eye, demure smokey eye or red lips.
Somi’s Office Siren Makeup
Now that you know what the Office Siren look entails, here’s a breakdown of Somi’s glam.
For starters, the artist rocked a divisive hair choice — a side part often associated with the Millenial generation. Despite the polarizing opinions, the side part is making a comeback and Somi is on board. Her pin-straight blonde locks were parted off-center and pinned back towards her ear. For a modern look, the hair was fastened in a swoop just above her temples. This sleek hair look was the perfect front-row replacement for the Office Siren-approved slick bun.
Since Somi released her album XOXO, she has made smokey eyes a part of her beauty repertoire. However, this time her smokey lids appeared more delicate and elevated. The artist’s smokey makeup consisted of smudged warm shadows and a long fishtail liner.
Somi’s Office Siren look started with a gray shadow lightly smoking out the lash line as a base. Then, charcoal and black eyeshadow deepened her outer corners to achieve a siren effect. Something to note is all the eyeshadows were brushed up and out for an elongated eye look. This simple technique transforms traditional smokey eyes with a lifted look.
Like any Office Siren makeup, inner corner definition is a must. Somi’s glam team lined her inner corners and tapped on charcoal gray eyeshadow. Clean yet impactful, this step made the eyes appear closer and the gaze more intense. Finally, thin, winged eyeliner sketched out her eyes for that Office Siren signature definition. As the eyes were the focus, the cheek and lip colors balanced out the eye makeup. Opting for a barely-there look, peachy pink blush and lipstick graced her cheeks and lips.
Shop The Look
The Office Siren trend is just taking off. We can’t wait to see where this look will go in 2024, but in the meantime, you can experiment with Office Siren beauty with these EnVi-approved selections.
Interested in more beauty at Fashion Week? EnVi brings you backstage at Sergio Hudson’s New York Fashion Week show. Read our exclusive interview with Danessa Myricks and Sir John here.
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