The Juans and ALAMAT Cut Their Losses and Hair in “gupit”
Ever felt the sound of hair scissors call your name after a breakup? You’re not alone. OPM band meets P-pop in a collaboration between The Juans and ALAMAT. Even with contrasting genres, they dedicate their careers to connecting with their audience. In the single “gupit” (“haircut”) released on June 14, The Juans and ALAMAT sing of transformations that come from separation.
Who Are The Juans and ALAMAT?
ALAMAT are known for their dedication to integrating Filipino culture in their works. With a unique blend of tradition and modernity, the group has gained attention of music fans worldwide. From the singkil dance in “Maharani,” Barong Tagalog-inspired outfits, to the kudyapi instrument in “Day & Night,” every element of their artistry is a homage to their Filipino identity. In fact, it’s this dedication to their heritage that made The Juans’ frontman Carl believe in the future success of “gupit.” The group also boasts a multitalented roster made up of rappers Alas and Mo, vocalists Tomás and R-Ji, and dancers Taneo and Jao.
The Juans are a rock band where all members play an active part in composing their own pieces. Telling stories through song is their specialty as they attune their sound to their emotions. Switching between acoustic and electric guitar, each of their tracks conveys a different theme. Their heartfelt lyrics have made them perfect features for Filipino film soundtracks, such as “Hindi Tayo Pwede,” in Kidnap for Romance. Sentimentality is woven in every element of their music, and it is especially present within “Gupit.”
Don’t Be Sad, Go Get a “gupit”
In the song’s music video, ALAMAT member Jao is the main lead, caught in the memories of a recent failed relationship. With fresh wounds in his heart, he spends his time distracting himself with the company of his friends. Concerned for his well being, The Juans encourage him to get a haircut. He is hesitant, scared of the change a simple haircut can cause.
Clad in various wigs, The Juans and Jao undergo a group makeover. They visit a barbershop manned by the other ALAMAT members and, in solidarity with Jao, The Juans also cut their hair. As sung in the chorus, they want to cut off their anger and bitterness. Jao’s haircut symbolizes both a physical and emotional transformation. He is letting his past go and finding himself with a new image.
“Gupit” blends the two groups’ styles into a pop rock song. Unlike many other breakup songs, the track’s composition is bright and encouraging. In an interview, the groups revealed that they wanted to spread a message of hope. Periodically, the sound of hair scissors chopping away punctuates each verse. With each snip, listeners can feel as if they’re losing the weight of heartbreak as well. If you find yourself caped on a salon chair, take a cue from “gupit” and let it be with a smile.
Want more P-pop? Read more about ALAMAT and their love of Filipino culture here.
