Alcaraz, Djokovic, NCT and Ralph Lauren Won in Media Impact at The Championships, Wimbledon 2024
Held annually in London, The Championships, Wimbledon, is the world’s oldest and most prestigious tennis tournament. The event — one of the four major tennis championships or Grand Slams — is steeped in tradition, sports history and cultural relevance. As a high-profile tournament attracting varied audiences, Wimbledon is also known as a playground for fashion.
Leading data and software company Launchmetrics monitored the event and shared key insights, including the celebrities and brands driving the highest Media Impact Value™ (MIV®)*.
Read on to discover the media impact champions at The Championships, Wimbledon 2024.
Carlos Alcaraz and Novak Djokovic
Spanish player Carlos Alcaraz faced 24-time major winner Novak Djokovic in one of the most awaited games at Wimbledon: the men’s singles final. Only a month after his Roland Garros coronation, Alcaraz emerged as the champion with a straight-set win. The accolade turned Alcaraz into the sixth man since 1968 (and fifth in this century) to win the French Open and The Championships in the same summer.
With Alcaraz and Djokovic owning the court, it isn’t any wonder the tennis icons dominated media coverage. The men’s singles winner, Carlos Alcaraz, was mentioned in 23% of Wimbledon’s coverage while Djokovic’s name was included in 18% of The Championships-related coverage.
The tennis players also contributed to leveraging the names of their sponsors. Alcaraz amassed $979K in Media Impact Value™ (MIV®) for Nike. On the other hand, Lacoste, which sponsors Djokovic, garnered $461K in MIV® from mentions alongside the player. Meanwhile, on their personal social media accounts, Alcaraz and Djokovic generated $5.3 million and $4.7 million in MIV®, respectively.
Catherine, Princess of Wales
Member of the British royal family, Catherine, Princess of Wales, made a long-awaited public appearance for the first time since December 2023. Received with a standing ovation, Princess Catherine offered one of the standout moments on the last day of the tournament and authored the top placement for Wimbledon — she gathered $1.1 million in MIV® with a sole Instagram post. The Prince and Princess of Wales’ official social media account was ultimately responsible for tallying $1.8 million in MIV®.
Additionally, Princess Catherine contributed with buzz worth $4.8 million in MIV® for the British brand Safiyaa, which provided her look for the event— a chic purple midi dress.
Sachin Tendulkar and NCT
Part of Wimbledon’s culture is the well-dressed celebrity audience. This year, cricket legend Sachin Tendulkar and K-pop star Mark Lee (NCT) were part of The Championships’ audience. Dressed by the event’s official outfitter, Ralph Lauren, the Asian personalities racked up impact through their official social media accounts.
Sachin Tendulkar’s social media, where he shared snaps of his look, as well as collaborative posts with Wimbledon’s Instagram account, garnered $1.9 million in MIV®. One of the posts showed Tendulkar in a tan three-piece suit. In another, the cricket veteran posed alongside tennis legend Roger Federer.
Meanwhile, placements posted on K-pop band NCT’s official account amassed $1.3 million in MIV®. The posts featured Mark, who is a Ralph Lauren ambassador, dressed in a playful pinstripe jacket and off-white pants. The pictures captured the singer enjoying his first attendance at Wimbledon in the Ralph Lauren suite.
The Brands
And speaking of the American clothing label, Ralph Lauren emerged as one of the buzziest brands throughout the two-week event. As an official sponsor and outfitter of The Championships, Ralph Lauren generated $18.7 million in MIV® from mentions made during the tournament. Additionally, the brand amassed $3.6 million in MIV®, driven by Zendaya, who was present on the side court dressed in preppy Ralph Lauren looks.
According to Launchmetrics, “other brands activating at Wimbledon also reaped MIV® benefits.” Gucci, Adidas, Rolex and Nike racked up $4.8, $4.2, $4.1 and $3 million each. Ultimately, this year’s edition of The Championships, Wimbledon, generated $873.1 million in MIV®.
*Author’s Note: Media Impact Value™ (MIV®) is an algorithm proprietary of Launchmetrics’ Machine Learning. It assigns a monetary amount to every post, interaction, and article, analyzing more than 100 quantitative and qualitative attributes specific to the fashion, luxury, and beauty industry including audience engagement, industry relevance, source authority, and content quality, to create a highly accurate method of measurement. This algorithm is not to be confused with KPIs like EMV (Earned Media Value).
Want to look back at Wimbledon? Check out the best celebrity looks at the event here.
