Idiosyncratic, daring and eclectic, London Fashion Week (LFW) stands out from its international counterparts with novel design proposals and an irreverent identity. On the runways, this attitude not only renders audacious fashion but also brings unconventional beauty under the limelight. Subcultures, throwbacks to the past and an unorthodox approach to what’s trending merged at the event’s Fall Winter 2024 edition.   

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Considering London’s reputation as a hub of young emerging designers, it was only fitting that brands embraced bold statements. At Yuhan Wang, models sported large pompadours — part 18th-century royal, part punk — adorned with ribbons and lace. Meanwhile, Dilara Findikgolu combined undone textured hair with leather belt ornaments that went hand in hand with her collection’s theme.   

But not everything was about boldness and unabashed rebellion. Erdem and Dreaming Eli embraced hairnets in romantic, retro-inspired hairdos, while Conner Ives relied on the classic elastic headband to craft Y2K-infused looks that paired perfectly with the frosted eyeshadow that every model sported as a nod to the early aughts. 

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Graphic liner in all shapes and forms played a supporting role on the runways. Framed by Victorian hairstyles, flower motifs floated above models’ eyes at Simone Rocha. At Chet Lo, vertical metallic lines took shape on models’ faces. Aaron Esh also tested the trend, matching monochromatic garments with inky black liner to achieve a nearly gothic aesthetic. 

Peach fuzz blush was spotted on the catwalks of Masha Papova and Dilara Findikgolu. But this was not a traditional approach to the Pantone color of the year. The youthful shade received a London Fashion Week treatment reminiscent of the drunk blush or igari look — blush tapped right under the eyes and blended into the eyeshadow. Showcasing its versatility, the warm blush was paired with romantic hair bows as well as grunge accessories. 

Multiple runway shows proved the side-part may be here to stay in 2024. On the runways, brands like Aaron Esh and Eudon Choi displayed tousled, lived-in iterations of what is also known as the Millenial hair part. Keeping the 2000s theme alive, hairstylists side-parted and swooped locks for optimum drama. 

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And let’s not forget about the Intricate hair braiding speckled across the catwalks. Chet Lo’s minimalist beauty was accompanied by raised cornrows. On the other hand, LABRUM presented a more complex take on braiding with tight pigtail braids. 

Inspired already? Below, team EnVi culled the standout hair, makeup and nail looks from the runways of London Fashion Week.  

Marques’Almeida

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Photos courtesy of the British Fashion Council. Photography by Sophie Holden.

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Susan Fang

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Photos courtesy of the British Fashion Council. Photography by Sophie Holden

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Di Petsa

Photos courtesy of the British Fashion Council. Photography by Liam Chong.

KNWLS

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Photos courtesy of the British Fashion Council. Photography by Eeva Rinne. 

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Yuhan Wang

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Photos courtesy of the British Fashion Council. Photography by Dani d’Ingeo.

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Eudon Choi

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Photos courtesy of the British Fashion Council. Photography by Eeva Rinne.

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Aaron Esh

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Photos courtesy of the British Fashion Council. Photography by Eeva Rinne.

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Conner Ives

Photos courtesy of the British Fashion Council. Photography by Lily Craigen

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Dilara Findikgolu

Photos courtesy of the British Fashion Council. Photography by Jasmine Engel-Malone

Dreaming Eli

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Photos courtesy of the British Fashion Council. Photography by Sophie Holden

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Labrum

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Photos courtesy of the British Fashion Council. Photography by Eeva Rinne.

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Erdem

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Photos courtesy of the British Fashion Council. Photography by Cris Fragkou.

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Simone Rocha

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Photos courtesy of the British Fashion Council. Photography by Cris Fragkou

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Masha Popova

Photos courtesy of the British Fashion Council. Photography by Jess M

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Chet Lo

Photos courtesy of the British Fashion Council. Photography by Daniele Fummo

Interested in more London Fashion Week content? Check out Simone Rocha’s Fall Winter 2024 Collection here

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