Filipina fashion mogul Heart Evangelista has the ability to create viral beauty moments out of thin air. With her immaculate sense of style, she can simply pick a makeup product or haircut,  and fashion lovers will follow suit. Recently, Evangelista’s makeup look at the Fendi Spring Summer 2025 show made the rounds online, piquing beauty enthusiasts’ curiosity. 

Advertisement

Much to our delight, a few of the products that went on Heart’s glam were revealed via celebrity makeup artist Memay Francisco’s Instagram.  

The Viral Beauty Moment

Francisco shared the deets about Heart’s makeup on social media. For years, the MUA’s hands have held the responsibility of creating Evangelista’s standout beauty looks. The latest Milan Fashion Week was no different and the artist curated the best glam throughout the six-day event.    

Advertisement

As the Philippines’ fashion doyenne, Evangelista is booked and busy during Fashion Week. From front rows to the streets, she transforms any environment into her personal red carpet. On September 17, the Follow Your Heart star arrived at the Fendi SS25 show with a dark oxblood lip color. The lip shade put Evangelista’s outfit right into fall mode and left people on the internet wondering where to find the same product.  

Photo courtesy of Fendi. Photography by Daniele Venturelli/Getty Images for Fendi

Burgundy Lip Reveal

The next day, Evangelista’s makeup artist revealed the mystery lippie’s identity as the Pat McGrath Labs MatteTrance™ Lipstick in McMenamy 200. Shortly after, the exact lipstick shade was sold out on major retail websites including Sephora Philippines. (Thankfully, the product is still available on Sephora USA and Pat McGrath Labs.)

Advertisement

The Pat McGrath Labs MatteTrance™ Lipstick gave Evangelista’s lips a matte full pigment finish. The unique formulation, featuring oil-infused powders for feather-weight texture and all-day comfort, proved its quality in a social media video. Under high-definition cameras and bright sunlight, Evangelista’s oxblood lip appeared smooth and crack-free. We’re adding this lipstick to our shopping cart as we type this!

Pat McGrath Labs
MatteTrance™ Lipstick in McMenamy 200

A Bright Red Look

While in Milan, Evangelista also attended the Prada Spring Summer 2025 show. For the occasion, her lips matched her outfit’s bright energy — she opted for color-blocking mixing red, purple and gray. As per her makeup artist, Evangelista sported the iconic Dior Rouge Dior Refillable Lipstick in 999.

Advertisement

The product sealed Evangelista’s pout with a universally flattering red hue. Despite its long-wear capabilities, the Rouge Dior Lipstick stands out for its nourishing formula, which features shea butter, red peony, and pomegranate flower extract to hydrate and smooth the lips. While the 999 colorway offers a vibrant red color, there are over seventy shades in the collection — and all of them are equally beautiful! 

Dior Beauty
Rouge Dior Refillable Lipstick in 999

More Beauty Must-Haves

In addition to the coveted lipsticks, Francisco released the name of another product used on Evangelista’s makeup. The item in question is the Deity Dust Trio Face Palette by the Filipino brand TÉVIANT. Formulated in Italy, the palettes offer lots of colors and glow to the wearer’s complexion. 

Advertisement

The Dupes

As a consummate style icon, Heart Evangelista tends to sell out anything she touches. So, team EnVi curated a selection of dupes of the viral Pat McGrath Labs and Dior lipsticks. With our expertise, we selected a handful of products with similar shades and finishes but within a wide range of price points. Get ready for fall with these lip colors inspired by the Phillipines’ ultimate fashionista. 

Maybelline
Super Stay Matte Ink Lipstick in Shot Caller
Nars
Lipstick in Inappropriate Red
Peripera
Ink the Velvet in Vitality Coral Red

Milani
Color Fetish Matte Lipstick in Dahlia
e.l.f.
O Face Satin Lipstick in Smolder
Black Radiance
Perfect Tone™ Matte Lip in Pretty Sexy

Advertisement

The Pat McGrath Labs and Dior lipsticks will go down in history as some of Heart Evangelista’s best makeup moments. We also have celebrity MUA Memay Francisco to thank for sharing all the deets on social media. If you’re looking for your perfect bold lip moment, take some cues from Evangelista’s beauty handbook. 

*All products featured on EnVi are independently selected by our editors. However, we may earn a commission from qualifying purchases.

Advertisement

Want more celebrity beauty news? Check out how Jisoo embraced several beauty trends to attend the Tommy Hilfiger SS25 Show here

Advertisement