UGG Debuts Global “Feels Like UGG” Campaign
Footwear brand UGG debuted its “Feels Like UGG” campaign on August 16. The new campaign highlights the upcoming UGG Fall Winter 2024 collection against the backdrop of Seoul, South Korea. To paint the dynamic feeling of wearing UGGs, the brand enlisted the help of a global cast including global ambassador Hanni and models Alex Consani and Precious Lee, among others.
“Feels Like UGG”
UGG’s new collection and accompanying campaign, directed by We Are From LA and photographed by Samuel Bradley, center on the brand’s DNA. With its international roster of models, UGG tells the story of a product that sparks connections across national boundaries.
In the campaign, the seven featured personalities connect around Seoul. Chinese singer Leah Dou and Korean American actor Young Mazino enjoy music together at a record store, while fashion photographer Phil Oh hosts a spontaneous photoshoot for American models Alex Consani and Precious Lee. In other shots, NewJeans’ member Hanni finds self-expression through music and South African illustrator Karabo Poppy Moletsane turns to visual art.
Campaign imagery
“Feels Like UGG is a celebration of how we are more than iconic products and experiences. We are a Brand that makes you feel good inside and out,” said Anne Spangenberg, President of UGG in a press statement. “That feeling is unique and welcomes you to be comfortable in your self-expression, building connection and community where you can be your most authentic self. At UGG, we celebrate this connection and community, so self-expression is comfortable for all.”
The Collection
UGG’s Fall Winter 2024 collection prominently includes products featuring the classic twin seam stitch such as the Classic Mini Dipper Boot, the New Heights Platform Xtra or the Pumped Slide. Check out the products below.
UGG is bringing its “Feel Like UGG” campaign around the world with physical activations. As summer transitions into fall, shoppers will be able to interact with the brand in person. Starting September 21, UGG will inaugurate the fall season with engaging content and events.
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Interested in more fashion content? Check out Peter Ju’s Spring Summer 2025 collection here.
