Haerin Fronts New Denim Dior Oblique Campaign
Haerin of NewJeans signed with Dior as an official ambassador for the House’s jewelry, fashion, and beauty lines in April 2023. In the year since, the K-pop star has attended various Dior events around the world in support of the label’s launches and collections. In her most recent exploit with Dior, Haerin fronted the Denim Dior Oblique campaign, showcasing pieces from Dior’s Fall 2024 collection.
Haerin’s New Dior Jeans
The Denim Dior Oblique campaign places Haerin in the bustling streets of New York. Haerin looks appropriately chic as she explores one of the world’s fashion capitals in Dior’s newest fabric: jacquard denim with a lightly washed vintage effect. The new textile comes from Dior’s Fall 2024 collection, which paid homage to the connections between Paris and New York City and the late Marlene Dietrich.
Haerin debuts various denim-infused outfits that take the city energy in stride, showing off several classic Dior bags in the new signature denim: the Dior Book Tote, the classic Saddle Bag, the Dior Toujours, as well as the 30 Montaigne East-West Bag and 30 Montaigne Mini Vanity Bag.
Just as her group name dictates a new take on timeless apparel, Haerin infuses Dior’s denim (or jeans, if you wish) styles with a youthful energy that complements Dior’s contemporary elegance. In the campaign, Haerin demonstrates the functional style of the brand’s Bar Jacket and classic beige Trench Coat, among other pieces.
The NewJeans Power
Haerin’s newest venture with Dior is a testament to NewJeans’ fashion power. Since its 2022 debut, the quintet has soared to the global mainstream. Besides dominating the music industry with their undeniably catchy Y2K-inspired discography, Minji, Hanni, Danielle, Haerin, and Hyein have been individually appointed ambassadors of world-renowned fashion and beauty powerhouses.
NewJeans has also become the face of South Korea’s tourism, as well as some of the country’s most well-known brands. Taking their unrelenting success in stride, the group is slated to release its new singles “How Sweet” on May 24 and “Supernatural” on June 21.
Want to see more Asian talent taking over the fashion and beauty scenes? Read about the most notable looks from this year’s Gold Gala here!
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