On May 20, South Korean music artist B.I released his latest single “Tasty.” The song is a high-energy hip-hop track that embodies his confident lyrical style and energetic performance. Marking B.I’s triumphant return, the effortlessly cool track is a contender for song of the summer.
Here’s Another Hit
The boisterous track opens with an instantly catchy hook that repeats through the duration of the two-minute song. The mild production and B.I’s laid-back delivery make “Tasty” reminiscent of early ’00s mainstream hip-hop. “Tasty” was made by an elite team of industry heavyweights. Producers Malibu Babie, Vaughn Oliver, and Tobias Wincorn are known for their work with the likes of Nicki Minaj, Latto, and Jack Harlow, respectively.
The song features bold lyrics and an infectious beat, fitting right into B.I’s extensive discography. “Tasty” is primarily in English with minimal Korean throughout the verses. The lyrics emphasize confidence and allure, with lines like “Say my name when they ask what’s the big idea / yeah your boyfriend’s cool but he ain’t top tier.”
The music video captures B.I hanging out with friends and dancing outside of the Tasty Restaurant. While the music video doesn’t offer much cinematically, it highlights B.I’s charisma and standout dance performance.
Up Next
Ahead of the single’s official release, fans got a sneak preview during B.I’s special stage at the 2024 TOUR [HYPE UP] in Seoul on May 17. The show marks the beginning of his seven-city tour across Asia, aimed at promoting his new album globally. The tour will continue through the summer stopping in Hong Kong, Bangkok, Singapore, Manila, Jakarta, Kuala Lumpur, and Macao.
Coming off of the heels of making history as the first Korean artist to headline Lollapalooza Berlin in 2023, B.I is gearing up for another record year full of new music. The new era follows his global hit releases like 2023’s To Die For… and 2022’s Love or Be Loved series that featured the massive global hit single, “BTBT.”
Keep up with B.I by following him on Instagram and TikTok.
Want more new music? Read about Saweetie’s “Nani” here!
