Calvin Klein Inaugurates Champs Élysées Flagship Store with Maluma, Mingyu and Greta Lee in Attendance
As Calvin Klein prepares to bring back runway collections by the hand of a new creative director, the PVH-owned clothing brand celebrated the opening of its new global flagship store in Paris. Located at 44 Avenue des Champs-Élysées, the store introduces Calvin Klein’s new design concept, Chalk, characterized by modern and minimalist design codes.
Held at the new Parisian venue on June 13, the inauguration of this new landmark featured a star-studded guest list. Colombian singer Maluma, K-pop star Mingyu Kim and actor Greta Lee were among the most notable attendants.
Calvin Klein Champs Élysées
Spanning three stories at the iconic Avenue des Champs-Élysées, Calvin Klein’s newest 600 square meter store introduces a novel concept incorporating minimalist design, immersive experiences and the signature Calvin Klein aesthetic.
The flagship store features womenswear collections on the ground floor and menswear on the mezzanine. Meanwhile, the lower level boasts Europe’s largest Calvin Klein underwear and loungewear section, showcasing the brand’s signature clothing segment. Additionally, the store will host exclusive seasonal events and offer a limited-edition capsule collection featuring Calvin Klein Paris branding.
“The Champs-Élysées flagship embodies everything that Calvin Klein stands for, creating an environment that inspires our consumers and encourages them to experience the Calvin Klein lifestyle, not just through our products, but also our aesthetics,” shared Calvin Klein’s Global Brand President, Eva Serrano.
Maluma, Mingyu and More
To commemorate the opening of Calvin Klein’s first flagship store in Champs-Élysées, the brand held a celebratory event. Global stars and trendsetters such as reggaeton singer Maluma, South Korean multihyphenate Kim Mingyu — member of K-pop group SEVENTEEN — and Past Lives star Greta Lee were present at the glitzy event, decked up in stylish Calvin Klein looks.
Other stars in attendance were Vincent Cassell, Mathilda Gvarliani, Ahmad Kontar and more. DJ Myd, Chloé Caillet and Didi Han provided the soundtrack for the night with enticing music performances.
Keep scrolling to see some of the highlights of the night.
The Calvin Klein Champs-Élysées store establishes the brand’s retail presence in the fashion capital, right ahead of the 2024 Olympic Games in July. The store also aims to reassert Calvin Klein’s premium positioning with consumers and kick off a roll-out of Chalk-concept stores worldwide. If you’re in Paris, the store is open Monday to Sunday from 10 a.m. to 8 p.m.
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