According to Gucci, We’ll always Have London
On May 13, Italian fashion brand Gucci presented its Cruise 2025 collection at the Tate Modern in London. The occasion, creative director Sabato De Sarno‘s first cruise show since he stepped into the role, reunited remarkable figures from entertainment and fashion. Music stars Debbie Harry, Dua Lipa, and Stray Kids’ Lee Know; Gucci brand ambassadors Davika Hoorne and Alia Bhatt; as well as fashion icons such as model Kate Moss and celebrity stylist Law Roach, sat front row.
Gucci Londra
Titled “Londra” (London in Italian), the show paid homage to Gucci’s earliest days and longtime connection with the English capital. “Gucci’s relationship with London is deep and dates back to before the brand was founded by Guccio Gucci,” the brand shared in a statement. “Guccio’s time in London in 1897 was an important moment in his understanding of luxury and craftsmanship. He worked at The Savoy Hotel as a porter, immersing himself in the heart of London’s vibrant culture, which gave him the insight that would later define his brand identity.”
Reflecting London’s mix of cultures and aesthetics, the collection was a parade of eclectic looks. Contrasting colors, textures and styles coexisted harmoniously. Suede pieces, lace sets and cherry red leather outerwear, for example, paired flawlessly with ‘70s-style dresses, denim and sports jackets. The juxtaposition of styles and forms resulted in straight, slightly boxy silhouettes sprinkled with a dash of femininity courtesy of elements such as bow tie-neck blouses, metallic fringes, pearls and pastel colors.
APAC Power
As per the recent uptick in APAC-centered promotions across the fashion industry, Gucci invited a range of power players from the Asia Pacific region to the show. Thai icon Davika Hoorne made an appearance in a chic interpretation of business casual, donning a gray playsuit and knee-high leather boots. The actress carried the Gucci Jackie Small Shoulder Bag, bringing a warm pop of color to her outfit.
Meanwhile, Gucci’s first-ever ambassador to hail from India, Alia Bhatt, stunned in a classic strapless dress. The plump piece featured a sweetheart neckline and was styled with a pair of black slingback shoes and a matching minibag for a demure, chic appearance.
Fresh off his Met Gala debut, Stray Kids member Lee Know embraced Gucci’s signature GG motif with a dark gray monogrammed suit. Completing his look in Gucci-approved style, the singer opted for a pair of Horsebit 1953 Loafers, highlighting the brand’s iconic Horsebit detail.
Chinese actress Wang Churan, who is a fixture at Gucci events across the globe, made an anticipated appearance at the Cruise 2025 show. Wang’s look seamlessly infused luxury fashion with elements of street style — she wore an oversized bomber jacket decorated with crystal appliques and cinched at the waist with a cherry red belt and matching Gucci Jackie Bag.
Japanese multihyphenate talent Shuzo Ohira sported a minimalist ensemble. His all-black attire comprised a sleek suit jacket and matching trousers. Ohira wore noticeable white socks with his Gucci Men’s Horsebit 1953 Loafers, bringing attention to his footwear for the evening. Additionally, his outfit’s sharp V-neckline contrasted with softly styled hair.
Similarly, Chinese actor Zhang Linghe took a dapper approach to his outfit for the evening. Taking pieces straight from the Gucci Fall 2024 collection, the star wore a layered ankle-length trench coat — an ode to the show’s location and namesake — over a loose-fitting white top. Wearing a pair of red leather gloves, a silver chain necklace, and loafers, Zhang unabashedly showed off multiple Gucci staples in one look.
Finally, South Korean star Park Gyuyoung placed the night’s representative color, a deep cherry red, at center stage with her nighttime look. The actress wore an ankle-length dress with thin straps and a plunging neckline. Constructed with velour fabric and delicate lace detailing, Park’s dress embodied feminine sensuality. To complete her outfit, Park opted for classic cherry red slingback heels and a Gucci Blondie mini bag.
Star-Studded Guest List
As to be expected, Gucci’s buzzy front row also featured mainstream stars such as Dua Lipa, Rina Sawayama, Paul Mescal and Solange Knowles. Sitting on Gucci-branded mirror blocks, the list of stars taking in the show from the VIP section included Mexican actress Eiza Gonzalez, fashion darling Alexa Chung, actress Daisy Edgar-Jones and music icon Debbie Harry (Blondie).
Gucci x Tate Modern
Drawing inspiration from his visits to London, Sabato de Sarno presented a collection centered around the dialogue and contrast of ideas, styles and personalities. With one of the world’s most representative modern art galleries as the backdrop, Gucci Londra further consolidated Sabato de Sarbo’s minimalist vision for Gucci, departing from the aesthetics former creative director Alessandro Michele introduced during his tenure.
In addition to showcasing its latest collection at Tate Modern, Gucci announced a partnership with the art gallery to support its upcoming autumn exhibition, “Electric Dreams.” Gucci also signed a three-year partnership with young creators to support Tate Modern’s activities aiming to increase inclusivity and diversity.
Interested in more fashion news? Check out the fashion trends that dominated the red carpet at the 2024 Gold Gala here.
