Fashion Brand Allison Izu Returns to Its Roots With Spring Summer 2024 Collection

Earlier this year, AAPI-owned fashion brand Allison Izu presented its Spring Summer 2024 fashion show at the Japanese Cultural Center in Hawaii. Models walked down the runway in mauve, off-white, and gray shirts and bottoms. “[The] Spring 2024 collection was an opportunity for me to focus on what brings me joy — design,” the designer shares.

Allison kicked off her career in the fashion industry after graduating from the Fashion Institute of Technology in New York. In 2012, within the brand’s first five years, her denim for petite frames found itself on Oprah Winfrey’s O List. The designer also co-founded the Hawaii-based fashion incubator The Cut Collective and was featured in Honolulu Fashion Week in 2014. Since returning to Manoa, the brand has been rediscovering its roots.

Read on to discover what Allison Izu has in store for the Spring Summer 2024 season.

The Collection

Allison Izu introduced two novel prints and four new styles in her new lineup of products. The collection was painted in prints titled Blush Blooms and Antique White Slab. Blush Blooms features a mauve background with asymmetrical flowers, while the Antique White Slab is an irregular gray print contrasting against a white backdrop. Aligning with the warmer seasons, this color palette, predominantly composed of lighter tones, veered away from the brand’s signature deep color combinations.

On the other hand, the designs consist of four tops dubbed Jane, Karisa, Dillan, and Chloe. The new models showcase Allison’s understanding of how to flatter different body types. The Jane and Chloe tops focus on asymmetry, while Karissa and Dillan feature geometric necklines. Comfort, however, is always a priority for the designer, who reassures wearers that the rayon jersey fabric she utilized still feels “like pajamas.” The collection also features eleven pre-existing designs, revamped with new colorways for spring and summer.

Despite her longstanding career, for Allison, her most recent collection was an opportunity to reinvent herself as a creative. “When I look at this collection, it feels like I’m slowly allowing myself to be reborn as a designer,” she explains. “I feel like I’m finally in a place where my creative voice feels supported and celebrated. I wanted to share that with you.”

The Allison Izu Community

On a sunny day in Honolulu back in April, a sense of community filled the Japanese Cultural Center of Hawaii. Allison Izu’s guests arrived dressed in their favorite pieces from recent and past collections. As they waited for the fashion show to start, showgoers discussed the first time they wore the brand.

Throughout the presentation, Allison Izu demonstrated what her brand does best — creating versatile everyday wear for everyone. Light colors and floral motifs replaced the brand’s classic deep prints while princess seams and asymmetric shapes added interest to the designs.

The best part was the communal feeling. The intimate gathering exemplified “women supporting women” to the core. Once the fashion show wrapped, it was time to mingle and shop. Fashion, lifestyle, and accessory brands such as Emi Ink, love MIREI Hawaii, Phases Hawaii, green tea leaves, Mohala Eyewear, and Twiggy lined up around the courtyard. All of them were AAPI women-owned businesses.