Stray Kids Fronts Tommy Hilfiger’s Spring 2024 Campaign
American lifestyle brand Tommy Hilfiger presented its latest Spring 2024 campaign featuring K-pop sensation Stray Kids. The campaign revisits the brand’s original vision for modern prep classics, presenting the Asian superstars in brand staples.
Tommy Hilfiger Spring 2024
Lensed by iconic fashion photographer Sean Thomas, the campaign stills capture Stray Kids in a “moment of downtime between global tour dates.” With the Conrad Seoul Hotel as the backdrop, the K-pop group showcases signature Tommy Hilfiger aesthetics dressed in wardrobe essentials such as polo shirts, knitwear, tailored pieces and the iconic varsity jacket.
“We’ve been fans of Tommy Hilfiger since we were kids and we’re thrilled to continue this partnership,” shared the group in a press statement. “We approached this shoot just like band life, with everyone bringing their unique personality and then merging it with Tommy’s Classic American Cool style. How cool is it that we get to work hard together while having so much fun – we cannot wait for our fans to discover this authentic portrayal of our life behind the scenes!”
Meanwhile, brand founder Tommy Hilfiger expressed his admiration for the K-pop stars. “Stray Kids are one of the world’s most popular groups, and they possess an optimistic outlook that has connected them with international audiences through both their music and style. I can recognize their fierce determined spirit and it inspires me to deliver iconic looks for the next generation.”
Where Fashion and Pop Culture Meet
Since its inception as a brand, Tommy Hilfiger has been closely connected to the world of entertainment and pop culture. In previous seasons, the American label has placed icons such as Zendaya, Gigi Hadid and Lewis Hamilton at the forefront of campaigns and collaborations. Stray Kids themselves have previously starred in the brand’s Fall 2023 campaign, marking their introduction as members of the “Tommy family.”
The octet — consisting of Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N — has experienced great success in the music scene with chart-topping releases and history-making performances at international festivals and award ceremonies. However, over the past year, they have also risen as Fashion Power Players with collective and individual forays into fashion.
Keep scrolling to see the full campaign.
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